Expand Englands Ben Chilwell, Raheem Sterling and Declan Rice during training at St. Georges Park Grassroots clubs and England fans alike will benefit from a new partnership as BT become our exclusive lead partner for all England teams and the home of the national game, Wembley Stadium.
The ground-breaking five-year deal means football clubs in communities will receive more support, while BT and EE customers across the country could also receive exclusive England team match offers and tickets to FA events.
BT signs £60m deal to end Englands hunt for sponsor
Both the Three Lions and Lionesses squads will sport the BT logo on their training kit this summer, as they compete in the UEFA Nations League and FIFA Women’s World Cup respectively, along with all development, disability and Futsal squads going forward.
The FA has not had a main England sponsor since its deal with Vauxhall expired a year ago, and the BT deal means that it will be the lead partner for all England representative teams and Wembley Stadium.
BT’s sponsorship will also be brought to life across the national football centre at St. George’s Park and at Wembley with EE also continuing to be the main sponsor for the iconic venue as part of the deal.
“This is a great start to an exciting week for England football, with the Lionesses starting their World Cup campaign and the men’s senior team in the finals of the Nations League,” said Mark Bullingham, chief commercial and football development officer.
“We’re delighted BT will be our new lead England partner, encompassing our 28 England men’s and women’s senior teams, development teams, Futsal and disability teams.
“Furthermore, I’m thrilled we have also extended our long-standing partnership with EE who will continue as principle partner of Wembley Stadium. We look forward to working with BT and EE over the coming five years, continuing our commitment to developing the game and bringing our fans and teams closer together.
“I’m really pleased that alongside Barclays and Boots this year, we can add BT to our growing portfolio of commercial partners.”
Marc Allera, chief executive of BTs consumer division, said the partnership was a "proud moment". We have worked with the FA for six years as part of our partnership with Wembley Stadium to connect even more fans with the national game, and this ground-breaking deal sees us extend that from grassroots football all the way to the pinnacle of the womens and mens teams," he said.
More details about the partnership will be revealed in the coming months and you can read the full media release via the link below.
Carsten Thode, a leading branding expert, told Telegraph Sport last October how England were command a higher fee for any new deal as the brand potential had soared since the World Cup. England are super-attractive at the moment, They are in a particularly good bargaining place to sign sponsors.
It had been searching for a lead sponsor since its seven-year partnership deal with Vauxhall expired following the 2018 World Cup.
The FAs new deal, announced before the Womens World Cup and mens Nations League finals, is believed to be worth close to £10m a year until 2024.
“This partnership will reach all areas of football, including grassroots football and communities up and down the country,” said Marc Allera, chief executive of BTs consumer division.
BT, which the FA is keen to stress is separate from broadcasters BT Sport, eventually agreed terms for a five-year deal which has been signed in time for this weeks Nations League finals in Portugal and the Womens World Cup.
The BT agreement includes all 28 England squads and will see the company logo appear on all development, futsal and disability team training kit.
Vauxhall had been the lead sponsor of the England, Scotland, Wales and Northern Ireland national teams since 2011.
The Three Lions face the Netherlands in the Nations League semi-finals on Thursday (19:45 BST), while the Lionesses begin their World Cup campaign against Scotland on Sunday (17:00 BST).