Winter tourism is huge business in Lapland, with 100,000 visitors every Santa Season, worth €700m (£625m) to the local economy. But this years unusually warm weather means that those who arrive expecting a winter wonderland are destined to be met with nothing but concrete and trees. It is a disaster.
Or is it? Maybe this is a blessing in disguise. Maybe, in the absence of snow, Lapland has an opportunity to show the world that it has more to offer than just Santa Claus – that there are still plenty of things to do that dont revolve around Christmas. How about these?
The Three Nations Border Point After hiking 11km westwards through the Malla Strict nature reserve, tourists will reach a man-made island marking the meeting point of Finland, Sweden and Norway. Once there, they can take pictures or eat whatever snack they packed for the journey, or just sort of stand around a bit. Fun!
Riutukan Kamppa Ever wondered about north Finlands logging industry between 1920 and 1950? No? Well, it isnt snowing so you dont exactly have a lot of choice. Things to do include looking at a cabin, looking at a barn and looking at a food storage facility. There, thats a day killed.
Lordis Square This small area of Rovaniemi was renamed in tribute to the band that won the Eurovision Song Contest in 2006. TripAdvisors highlighted review reads: This square is in the middle of the town. There isnt anything overly special about it, it is quite plain and boring. There are some restaurants and shops around it. Well take it!
Taidekehystämö Hyvärinen An art supply shop. Kids, you like to paint, dont you? Hey, shut up, its not my fault that its not snowing, is it? I paid good money for this trip, so take your paint and be quiet.
IronBeardTattoo The perfect place to go to permanently emblazon your body with the legend, Lets just go to France next year.
British tourists travelling to Finland to visit Santa Claus official home are facing disappointment due to a lack of snow.
Despite the Santa Claus Villages location above the Arctic Circle, in the far north of the Scandinavian country, snow has yet to fall in the area this season.
Several British holiday companies have been forced to cancel upcoming trips to northern Finland as a result of the weather.
Still dreaming of a white Christmas: This recent photo taken outside the Santa Claus Village in Rovaniemi, Finland shows the ground bare with no snow in sight
Holiday company TUI has been forced to cancel two day trips to the Snow Village in Kittila, some 93 miles north of Rovaniemi, as it has not been cold enough for the resort to be built.
We have taken the difficult decision to cancel the 1st and 2nd December day trips to the Snow Village and have directly contacted any affected customers with alternative options, TUI said in a statement.
We would like to reassure anyone heading to Kittila for three or four nights at the beginning of December or later, or to anyone due to visit any of our other Lapland resorts over this period or at a later point in the season, that we are confident well be able to offer them the full experience as planned.
British tour operator Transun has cancelled two trips to Finnish Lapland this week and offered alternative dates or a full refund.
We have cancelled the trips as it has been unseasonably warm in Lapland recently and there has been limited snowfall, said spokesperson for Transun, which offers tours to an area some 155 miles north of Rovaniemi, adding that they have put contingency plans in place if the warm weather continues.
Tourists booked in to visit Santas Village, which opened for the winter season on Saturday, have taken to social media to express their fears their trip may be snowless.
The official Facebook pages of Visit Rovaniemi and the Santa Claus Holiday Village have been inundated with worried tourists asking if there is any chance of snow in the next few days.
How its meant to look: Visitors expect to see Santas Village in Rovaniemi in Finland covered in snow as they visit in the run-up to Christmas
The Finnish Meteorological Institutes five day forecast offers some hope to tourists, with snow predicted to fall on Friday and Monday.
A ten-day forecast by the Finnish governments weather agency promises temperatures below zero from Friday and at least three days of snow before December commences.
Sanna Kärkkäinen, Managing Director at Visit Rovaniemi told MailOnline they are not worried about the weather – revealing that they are working on programmes to preserve pre-season snow in case none appears naturally.
The weather varies a lot in the beginning of the season and for many years we have been able started the winter activities in October/November.
Nowadays the weather seems to be more unpredictable and we need to get prepared for that, for example storing and conserving snow over summer for the early start of winter activities.