The US-based company has emailed customers confirming they will no longer be able to order from Amazon Restaurants after 3 December, the Evening Standard reports.
It hand-picked restaurants to work with, including casual dining chains such as Comptoir Libanais, and Michelin-starred Benares.
Amazon quietly ends its restaurant delivery service in the UK
The service initially offered free delivery on orders over £15, though a £1.99 flat fee was later introduced, with food arriving typically in an hour or less.
The service is still running in the U.S., and that doesn’t appear to be changing any time soon. In fact, Amazon recently expanded its Seattle-based Daily Dish service in the U.S. to a new market, Austin, earlier this month. With Daily Dish, Amazon sends daily lunch specials to office workers, which they can order by replying to a text or using the Amazon or Prime Now mobile apps.
But Amazon faced a crowded delivery market, with rivals Deliveroo and UberEats both growing in the capital.
Earlier this month Deliveroo topped Deloittes UK Fast 50 Awards list after recording revenue growth of 15,749% over the last four years.
UberEats is planning to widen its UK service over the next year, and is in discussions with local councils to set up its own virtual restaurant model, according to The Sunday Times.
A spokesperson for Amazon said: We are closing Amazon Restaurants UK. We would like to thank all of our customers and merchants and delivery partners for their support.
Share Share Amazon quietly ends its restaurant delivery service in the UK share tweet Linkedin Reddit Pocket Flipboard Email James Vincent After two years of operation, Amazon has quietly closed the London arm of its takeout and delivery service, reports the Evening Standard. The news was announced in an email to the services customers, which said deliveries will cease in the capital (and, by extension, the rest of the UK) after December 3rd.
However, it appears that even Amazons stores of shopping data werent enough to let it convincingly compete against Londons incumbent Deliveroo and Uber Eats services, despite the latter having only launched only three months previously in the city. In the US, the service also doesnt seem to be faring well against popular competitors like Eat24, Postmates, and Grubhub. In New York City, for example, Amazon Restaurants options are limited to a handful of vendors with few user reviews.
Amazon confirmed the closure in a statement shared with the news outlet, which it also shared with us.
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