Amazon closes its restaurant delivery service in London

Amazon closes its restaurant delivery service in London

Amazon quits London restaurant delivery market

The US-based company has emailed customers confirming they will no longer be able to order from Amazon Restaurants after 3 December, the Evening Standard​​​ reports.  

It hand-picked restaurants to work with, including casual dining chains such as Comptoir Libanais, and Michelin-starred Benares.

In the U.K., Amazon promised customers no menu markups on hidden service fees, as well as free delivery for Prime members with a minimum order of £15.00. Amazon later added a £1.99 flat fee on orders, however. Amazon also promised it would refund the difference between items ordered through Amazon and the current online price if the restaurant lowered a menu item’s price within 24 hours of the original order.

Amazon quietly ends its restaurant delivery service in the UK

The service initially offered free delivery on orders over £15, though a £1.99 flat fee was later introduced, with food arriving typically in an hour or less.

The service is still running in the U.S., and that doesn’t appear to be changing any time soon. In fact, Amazon recently expanded its Seattle-based Daily Dish service in the U.S. to a new market, Austin, earlier this month. With Daily Dish, Amazon sends daily lunch specials to office workers, which they can order by replying to a text or using the Amazon or Prime Now mobile apps.

But Amazon faced a crowded delivery market, with rivals Deliveroo and UberEats both growing in the capital.

The retailer first expanded its restaurant delivery service to London back in September 2016, after its initial launch in Seattle, which was then followed by a number of other major U.S. markets. The service is a part of Prime Now, Amazon’s same-day delivery service, which in the U.S. allows consumers to shop Amazon and Whole Foods, and order from restaurants.

Earlier this month Deliveroo topped Deloittes UK Fast 50 Awards list after recording revenue growth of 15,749% over the last four years.

Amazon is shutting down its two-year-old restaurant delivery service in London, according to a report by the Evening Standard, which an Amazon spokesperson confirmed. Customers were sent emails which informed them of the change, saying they would no longer be able to order from Amazon Restaurants UK after Monday, December 3rd, the report said.

UberEats is planning to widen its UK service over the next year, and is in discussions with local councils to set up its own virtual restaurant model, according to The Sunday Times.​

A spokesperson for Amazon said: We are closing Amazon Restaurants UK. We would like to thank all of our customers and merchants and delivery partners for their support.

In London, Amazon has faced fierce competition from local players, including Deliveroo and Uber Eats, the report noted. That may have contributed to its decision to shutter its business in that market.

Share Share Amazon quietly ends its restaurant delivery service in the UK share tweet Linkedin Reddit Pocket Flipboard Email James Vincent After two years of operation, Amazon has quietly closed the London arm of its takeout and delivery service, reports the Evening Standard. The news was announced in an email to the services customers, which said deliveries will cease in the capital (and, by extension, the rest of the UK) after December 3rd.

We are closing Amazon Restaurants UK. We would like to thank all of our customers and merchants, and delivery partners for their support,” they said.

However, it appears that even Amazons stores of shopping data werent enough to let it convincingly compete against Londons incumbent Deliveroo and Uber Eats services, despite the latter having only launched only three months previously in the city. In the US, the service also doesnt seem to be faring well against popular competitors like Eat24, Postmates, and Grubhub. In New York City, for example, Amazon Restaurants options are limited to a handful of vendors with few user reviews.

Amazon confirmed the closure in a statement shared with the news outlet, which it also shared with us.

Amazon dabbles in a bunch of different industries, but not all of its ventures have proven to be successful. Just take a look here and see if you remember any of these Amazon services.

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