Potter joins the Seagulls on a four-year deal, and brings with him assistant Billy Reid, first team coach Bjorn Hamburg and Head of Recruitment Kyle Macaulay, all of whom were part of his backroom staff as he led Swansea City to a tenth place finish in the 2018/19 Championship season.
After going on a spending spree last summer spending upwards of £75 million, many of the new recruits failed to deliver but Potter didnt express intent in having a squad overhaul.
That had left Brighton two points clear of relegated Cardiff with sections of the fanbase frustrated at the cautious nature of the football. The sentiments were shared by some in the hierarchy, who duly met the release figure for Potter, believed to be over £2m, in his contract at the Liberty Stadium. I certainly dont think its a gamble, said Bloom, a successful high-stakes poker player who made his fortune in online betting and had tracked Potters progress over the last four years. Wed done a lot of work on potential head coaches so as to be ready if and when a vacancy occurred.
Discussing his transfer budget for the summer window, Potter said: Im not expecting massive amounts. I think theres some good players here and a lot of good work has already been done.
Any football club will look to try and use the window to try and improve but my focus has always been on trying to help the players that are already here to improve and to get better.
Potter, a journeyman player with 11 clubs before moving into coaching, had guided Swansea to a 10th place finish in the Championship despite working under financial constraints. The Welsh club had lost 16 first-team players and signed only five in the wake of relegation from the Premier League, yet the manager was still credited with playing an attractive brand of football in achieving a mid-table finish. Indeed, his side were 2-0 up against Manchester City in the quarter-final of the FA Cup before succumbing in the last 21 minutes.
Its a clean slate, Im looking forward to meeting everybody, getting to understand what theyre about, what qualities they bring to the group on and off the pitch, but clearly in every window, you want to try and help the team and the group get better.
Potter also admitted that he feels fortunate to have got a Premier League job having never coached in the league before but knows that you always need a bit of fortune to achieve success.
Albion chairman backs Graham Potter to make the step up to the Premier
He continued: You always need a bit of fortune in life. I think Ive also worked very hard to get to this point. My unglamorous football career came to an end at the age of 30 so I had to embark on a coaching career and learn how to be a better coach every day.
The path that Ive taken to get to this point is 14 years of quite a lot of hard work, sacrifice, learning, mistakes and developments, but Im very proud to be here now and Ill do my very best to help this football club reach its goals.
Brighton insist hiring Graham Potter on four-year deal is not a gamble
Potter, 44, leaves Championship side Swansea and replaces Chris Hughton, who was sacked last week after the Seagulls finished 17th in the Premier League.
Potter joined the Welsh side from Swedish side Ostersunds FK in June 2018 and guided them to a 10th-place finish.
“We are delighted to have secured the services of one of the brightest young English coaches. Graham Potter has an excellent record of developing teams with an attractive playing style, fierce determination and a strong collective spirit.
“We are excited about our third successive season in the Premier League and we now wish to build on the solid foundations laid by Chris Hughton.”
Brighton confirm appointment of new boss
Swansea assistant manager Billy Reid, coach Bjorn Hamberg and head of recruitment Kyle Macaulay will join Potter at the Amex Stadium.
Graham Potter replaces Chris Hughton as Brighton & Hove Albion boss
A former full-back in the Football League with Stoke, West Brom and York, Potter took his first managerial job at Ostersund in 2010, leading the club from the fourth tier of Swedish football to the first, winning the 2017 Swedish Cup and reaching the knockout stages of the Europa League.
Hughton, who took over at Brighton in December 2014, led them to the Premier League in 2017 and they finished 15th in their first season back in the top flight.
But the club finished just two points clear of the relegation zone this season, winning only three of their final 23 league games and none of their final nine.
“I was sold by the long-term vision and passion shown by [chief executive] Tony Bloom, Paul Barber and [technical director] Dan Ashworth,” said Potter.
“The ideas and plans they have for the future of this football club excited me; I am thrilled and honoured to be a part of it.
Potter, who turned 44 today, will work alongside assistant head coach Billy Reid, first team coach Bjorn Hamberg and Kyle Macaulay, who will be assistant head of recruitment.
Graham Potter set to be unveiled by Brighton Brighton have called a press conference for 4
“This club has been on an incredible journey and my aim, along with Bjorn, Kyle and Billy, is to ensure the great work that has gone before us is built on, as we strive to cement our place in the Premier League for many years to come.
Potter, who turned 44 on Monday, added: “I have had worse birthday presents, that is for sure. It is a fantastic opportunity, I am very excited and proud and I am aware of the responsibility I have.”
Potter was given permission to talk to Brighton after telling Swansea late on Friday that he wanted to leave.
The continuing financial uncertainty at the Championship club is thought to have been one of the key factors behind his decision.
“We received a request from Brighton last week to speak to Graham over the vacant managerial position at the club,” said Swansea chairman Trevor Birch.
“We had absolutely no desire to lose the services of Graham after the excellent work he had done over the course of his debut season. We therefore declined Brightons initial request to speak to him.
Brighton chairman insists Graham Potter appointment isnt a gamble
“We then spoke to Graham in length over the request. These discussions included the offer of a new, improved contract and certain assurances regarding future squad strengthening.
“These assurances would have had to sit within our current financial budget, but we were confident that by working together we could build on the excellent progress the team made last season.
“Unfortunately, following those amicable discussions, Graham expressed a desire to challenge himself in the Premier League and we reluctantly allowed him to speak to Brighton after agreeing a compensation package.”